Author Index

A

  • Abbasi, Abbas Identification of effective factors on the acceptance of mouth-to-mouth advertising on Instagram [Volume 15, Issue 12, 2019, Pages 17-30]
  • Abdolvand, Mohammad Ali The effects of mental, social and behavioral stimuli on consumer brand conflicts:Comparison between pleasure and functional goods [Volume 15, Issue 12, 2019, Pages 143-169]
  • Afrasiabi, Mina Investigating the effects of hidden advertising on customers' purchasing intention based on the moderating role of demographic gender variable and brand reputation variable [Volume 15, Issue 11, 2018, Pages 86-103]
  • Amin, Mohadeseh The Effects of Marketing Strategies on Marketing Performance of Apparel and Construction Companies in Recession Conditions [Volume 15, Issue 12, 2019, Pages 49-65]
  • Arakitabar, Mohammad Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]
  • Aram, Farshad Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
  • Azar, Adel Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]

B

  • Bahreinizad, Manijeh Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
  • Beygi, Jamal Identification of effective factors on the acceptance of mouth-to-mouth advertising on Instagram [Volume 15, Issue 12, 2019, Pages 17-30]

D

  • Dehdashti Shahrokh, Zohreh Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]

E

  • Esfidani, Rahim Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]
  • Esmaeilpour, Majid Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]

F

  • Feiz, Davood Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]
  • Feiz, Davood Investigating the Impact of entrepreneurial orientation on the export power of small and medium enterprises with emphasis on mediating role of organizational learning capability and innovation performance [Volume 15, Issue 12, 2019, Pages 93-108]

H

  • Hasangholi Pouryasouri, Tahmours Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2019, Pages 109-124]
  • Hoseini, Motahareh Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
  • Hosseini, Abolhassan Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation [Volume 15, Issue 11, 2018, Pages 54-71]

I

  • Izadi, hamid The study of the effects of consumer perception of online retail ethics on brand equity [Volume 15, Issue 11, 2018, Pages 146-163]

K

  • Karampour, Abdolhossein The Effects of Customer's Psychological Characteristics on Brand Categorization and Selection Using the Bayesian Approach [Volume 15, Issue 11, 2018, Pages 20-35]
  • Keimasi, Masoud Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]
  • Keymasi, Masoud Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2019, Pages 109-124]
  • Khaki, Maryam The Effects of Customer's Psychological Characteristics on Brand Categorization and Selection Using the Bayesian Approach [Volume 15, Issue 11, 2018, Pages 20-35]
  • Khoon sivash, Mohsen The effects of mental, social and behavioral stimuli on consumer brand conflicts:Comparison between pleasure and functional goods [Volume 15, Issue 12, 2019, Pages 143-169]
  • Khoshtinat, Behnaz The Effects of Marketing Intelligence and Business Intelligence on Achieving Competitive Advantage in the Phmaceutical Distribution Industry Regarding the Moderating Role of Competitive Intelligence [Volume 15, Issue 11, 2018, Pages 120-133]
  • Kohyari Haghighat, Amin Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]

M

  • MalekAkhlagh, Esmaeil The Effects of Marketing Strategies on Marketing Performance of Apparel and Construction Companies in Recession Conditions [Volume 15, Issue 12, 2019, Pages 49-65]
  • Maleki, Fatemeh Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2019, Pages 1-16]
  • MirAskari, Seyyed Reza The Effects of Marketing Strategies on Marketing Performance of Apparel and Construction Companies in Recession Conditions [Volume 15, Issue 12, 2019, Pages 49-65]
  • Mohammadi, Marjan The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2019, Pages 31-48]
  • Mohammad Shafiee, Majid The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2019, Pages 31-48]
  • Mojoodi, Amin The effects of mental, social and behavioral stimuli on consumer brand conflicts:Comparison between pleasure and functional goods [Volume 15, Issue 12, 2019, Pages 143-169]
  • Moshabaki, Asghar Investigating the effects of hidden advertising on customers' purchasing intention based on the moderating role of demographic gender variable and brand reputation variable [Volume 15, Issue 11, 2018, Pages 86-103]

N

  • Namvar, Maedeh Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation [Volume 15, Issue 11, 2018, Pages 54-71]
  • Nikoomaram, Hashem The effects of mental, social and behavioral stimuli on consumer brand conflicts:Comparison between pleasure and functional goods [Volume 15, Issue 12, 2019, Pages 143-169]

R

  • Roosta, Ahmad Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]

S

  • Sammaknejad, negar Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2019, Pages 109-124]
  • Seify, Mohsen The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2019, Pages 31-48]
  • Shaabani, Atefeh Investigating the Impact of entrepreneurial orientation on the export power of small and medium enterprises with emphasis on mediating role of organizational learning capability and innovation performance [Volume 15, Issue 12, 2019, Pages 93-108]
  • Shahabadi, Abolfazl The Effects of Marketing Intelligence and Business Intelligence on Achieving Competitive Advantage in the Phmaceutical Distribution Industry Regarding the Moderating Role of Competitive Intelligence [Volume 15, Issue 11, 2018, Pages 120-133]
  • Sharafi, Vahid Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2019, Pages 1-16]
  • Shirkhodaei, Meysam Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation [Volume 15, Issue 11, 2018, Pages 54-71]

Z

  • Zarei, Azim Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]
  • Zarei, Azim Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2019, Pages 1-16]